This scientific article identifies differences from similar concepts of reputation, to reveal the capabilities of state bodies with the right approach to the formation of their reputation. The research is based on the analysis of institutional and theoretical understandings of the reputation of state organizations, as well as on conducting an expert survey among employees of the Central Office of the Agency for Civil Service Affairs of the RK. The authors have proposed recommendations on amendments and additions to some regulatory legal acts in order to clarify the understanding of the reputation of public administration bodies, and as a result, increase their reputation, as well as attract the attention of public managers to issues of reputation management, which are becoming more relevant.
