Abstract:
The study demonstrated the level of tax culture as the basis for tax compliance. In turn,
the formation of a strong tax culture depended on certain factors. Therefore, there were
statements that the degree of such a culture depends on the level of tax communication.
To show this connection, this paper analyzed the content of text arrays and products
of communicative correspondence by keywords income and asset declaration in the
Google search system (content analysis). Results of the analysis demonstrated more
than 160 news articles and numerous social media posts. Moreover, the study contains
the analytics of social media powered by YouScan artificial intelligence platform. This
paper also presents the analysis and results of the sociological survey, in which more
than a thousand people participated in the two biggest cities in Kazakhstan. The data
of the survey were analyzed by the software Statistica 10 – the statistical data analysis
system. The survey showed low tax awareness of citizens, almost 72% of respondents
did not know about the introduction of the declaration of income and welfare. The
results obviously demonstrated that there is a positive correlation between investigated
issues, and poor utilization of information and communications technology by the
government. In this way, this paper explored the relationship between tax culture and
tax communication, where the awareness of citizens could be a huge step in the formation of honest taxpayers and increase confidence in government institutions.
